I’m Cailyn, a journalist turned content writer.

I make complex topics straightforward, digestible, and worth reading.

How I Work

But I still treat every project like a reporting assignment (just with fewer FOIA requests).

I start with the audience, ask insightful questions, and write with intent. I get up to speed quickly on unfamiliar topics and turn them into content that’s clear, thoughtful, and a little less daunting to read.

Sharing words with impact.

What I Do

Working as a journalist taught me how to dig deep, ask better questions, and tell stories that matter. I’ve covered nuanced topics, uncovered gaps in understanding, and shaped narratives that made people pay attention.

Now, I write with the instinct of a reporter and the focus of a strategist. I look for the messaging that’s missing and the audiences a brand wants to reach but isn’t speaking to yet.

I work with B2B companies, startups, and mission-driven brands, often in tech and healthcare. I help them bring those missing pieces into focus with content that’s strategic, grounded, and aligned with how they want to show up.

Get in touch.