I find the story inside the expertise.
Some leaders know their field better than they know how to explain it. Through reporting, interviews, and research, I find the clearest thread in their ideas and turn it into messaging that can carry across thought leadership articles, speeches, talking points, sales materials, and campaigns.
I turn technical ideas into human stories.
Curiosity drives my work. It has taken me from covering presidential elections to documenting pediatric cancer care in Ethiopia. I immerse myself in unfamiliar subjects, listen closely, research deeply, and ask the questions that help the story come into focus.
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Journalism taught me how to walk into any topic with a blank slate and come out knowing what matters and how to explain it clearly.
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I work with clients in healthcare, pharma, tech, and mission-driven spaces. Some projects are deeply technical, others more brand-focused, but all of them come down to finding the right message to say, and saying it well.
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When I’m not writing, I’m probably rock climbing or out on a run. But honestly, even then, I usually catch myself thinking about the sentence I just sent a client or the white paper that still needs to be designed.